NKOF ⎯
Conference identity
ABOUT
Trag Foundation is actively working on the development of corporate philanthropy in order to include as many companies and entrepreneurs, as well as individuals, to strategically give for nonprofit and public good initiatives whilst building long-term partnerships with civil society organizations. The Foundation organized the National Philanthropy Conference: Together for Stronger Communities in Belgrade in 2019.
Trag Foundation, Belgrade, Serbia
STORY
The leitmotif of the identity is the geometrical shapes similar to abstracted leaves, loosely connected all the way through, and this is to suggest the aspect of unity and togetherness. The overall language of the campaign flirts with the elements of Yugoslav-era design, not only because this visual heritage is coming back into vogue but because design back then had to be rooted in certain societal ideals - developed programs for social welfare, equal share in public goods, collective spirit (to name a few).
INFO
Services: Identity + Branding + Print
Design: Jelena Lugonja
Art direction: Kosta Rakićević
Photography: Nemanja Knežević, Kosta Rakićević
Year: 2019
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