LK inkremental ⎯
Personal branding

ABOUT

MATHEMATICS
denoting a small positive or negative change in a variable quantity or function.

adjective
happening gradually, in a series of small amounts

Personal branding, LB
 

STORY

The leitmotif of the identity is the geometrical shapes similar to abstracted leaves, loosely connected all the way through, and this is to suggest the aspect of unity and togetherness. The overall language of the campaign flirts with the elements of Yugoslav-era design, not only because this visual heritage is coming back into vogue but because design back then had to be rooted in certain societal ideals - developed programs for social welfare, equal share in public goods, collective spirit (to name a few). 

INFO

Services: Identity + Branding + Web + Print 
Design: Jelena Lugonja
Art direction: Triforce Studio
Year: 2022

© 2023