LK inkremental ⎯
Personal branding

A bold visual identity for a problem-solving software expert with a math-driven mind. Inspired by the concept of “incremental,” the logo reflects progression and division through clean, graphic forms. The black-and-white palette emphasizes clarity, precision, and sophistication. The result: a striking, minimalist brand system spanning web, app, and merchandise—confidently breaking tech-industry norms.

Client: Lucas A
Year: 2023
Design: Jelena Lugonja
Art Direction: Triforce Studio

© 2023