Moderna ⎯
Exhibition identity
ABOUT
The exhibition “Moderna” was organized on the occasion of the fifteenth anniversary of the Heritage House in Belgrade and included a selection of artworks from the House’s collection. Held at the Legacy of Petar Lubarda,
a renovated modern villa where this notable painter had lived, it entailed the works of some of the most prominent Yugoslav artists of the 20th century.
Heritage House, Belgrade, Serbia
STORY
The inspiration for the identity was drawn from the eclectic character of the exhibition pieces and their versatile forms and materials. From subtle pencil sketches to potent bronze, cement, and iron sculptures, we tried to encompass the overall sensibility of modern art created in the regional context and communicate it through engaging concepts. The most distinct element is undoubtedly the bold altering typeface, with each letter reflecting specific forms of the exhibition pieces. The progressive spirit of modernism in Yugoslavia gave way to explorations of new subject matters, materials, and structures influencing the prolific production in the arts, and our main goal was to uncover these multilayered facets of the era, bringing its character closer to the professional and general public.
INFO
Services: Identity + Print + Signage
Design: Jelena Lugonja
Art Direction: Jelena Lugonja, Kosta Rakićević
Photo: Nikola Kuzmanović, Kosta Rakićević
Year: 2019
© 2023