Go Dharmic ⎯
Brand identity

ABOUT

Go Dharmic is an international charity organization bringing people together to spread love and compassion through social action campaigns. Inspired by ‘Dharma’, volunteers from all backgrounds come together to work on projects for the Environment, Food Poverty, Education, Disaster Relief, and much more. Its aim is to bring people together to have ‘compassion in action’, and is set on the three pillars: compassion, volunteers, and collaborative partners as a driving force to dharma-to ‘love all’, ‘feed all’, and ‘serve all’.

Go Dharmic, London UK
 

STORY

Brand identity is developed following the principles of openness, simplicity, and sincerity, which resonate with the main causes of the project. Applying direct visual language through figurative cut-outs, symbols of nature, and earthy tones, the main idea was to offer a graphic proposition for the dharmic fundamentals of compassion, care, and generosity. The candid approach is apparent in every aspect of the identity, from frisky typeface to warm color schemes.
As the ancient texts of India unanimously declare, ‘Dharma is love for all beings’ and the call to ‘Go Dharmic’ is a universal call to serve, volunteer and help make our world a better place.

INFO

Services: Identity + Illustration + Print + Web + Collaterals
Design: Jelena Lugonja &  Nina Hadživuković
Art Direction: Kosta Rakicević, Korak Studio
Photography: Go Dharmic, Tatjana Zlatković
Year: 2020

CLICK HERE TO SEE THE WHOLE PROJECT

© 2023